28,000 people who visited the tiger’s den… The ‘best’ atmosphere leads to the ‘largest’ audience

Reporter Ahn Gyeong-nam = Ulsan Hyundai’s home stadium, where the’Hyundai Family Derby’, which announced the opening of the 2023 season professional football K League 1, was visited by the largest number of spectators since the Corona 19 pandemic and boasted a hot fever.

On the 25th, the Hana One Q K League 1 2023 opening game between Ulsan and Jeonbuk Hyundai at Ulsan Munsu Soccer Stadium attracted 28,039 spectators according to the official count.

It is the record for the largest number of spectators in a K-League game since the Corona 19 pandemic, exceeding 23,817 in the final round 38 home game against Jeju United on October 23, last year, when the coronation ceremony was held after Ulsan confirmed the championship in the 2022 season.

The match that day was literally a rumored feast.

It was the first game of the new season after Ulsan reached the top of the league for the first time in 17 years.

In addition, the conflict between the two teams was heightened by the transfer of Amano, who wore a Jeonbuk uniform this year after leading Ulsan to the championship last year.

It was also an opportunity for Jeonbuk fans who filled the expedition table to see national team striker Cho Kyu-seong, who delayed advancing to Europe and remained, as well as 2022 Qatar World Cup round of 16 members Song Min-gyu, Baek Seung-ho, Kim Jin-soo, and Kim Moon-hwan.

In fact, on that day, the first and second floors of the Munsu Stadium were full, and it was difficult to find an empty seat on the third floor.

Ulsan’s home stadium, Munsu Soccer Field, called the tiger’s den, can accommodate up to 33,000 spectators.

Ulsan’s football fever is also the result of last season’s championship and aggressive investment.

However, as with all professional sports, the leaderboards alone cannot attract fans.

The Ulsan team worked hard to create the best atmosphere to create the best opening match, entrusting the results of the opening match to coach Hong Myung-bo and the players.

In the tiger’s den, he created an environment where he could solve not only football, but also entertainment and food.

The notable change was the new canteen business.

The team’s marketing team staff started to attract companies to enter the Munsu Stadium, and various companies such as chicken, analysis, cafes, and convenience stores entered.

In addition, a simple table was made by placing a disk on top of a drum donated by Hyundai Oilbank, the parent company.

Unlike professional baseball, which has many opportunities to contact fans, it is not easy to attract companies to enter professional soccer, which plays around 20 home games a year. Including the Asian Football Confederation (AFC) Champions League (ACL) and Korea Football Association (FA) Cup during the week, there are at most 30.

It is not easy to obtain the expected profit unless the audience is a jackpot.

However, I could no longer be afraid of change. It introduced bold food, and as a result, it hit the box office in the opening game. 먹튀검증

Fans entered the stadium 2 hours and 30 minutes before kick-off and waited for the opening match while enjoying various foods.

According to an official from the Ulsan club, even after the game ended with Ulsan’s 2-1 come-from-behind victory, fans did not leave the stadium for two hours. Chicken and beer sold like hot cakes, and vendors were also thrilled with sales that exceeded their expectations.

The photo zone for family and lovers fans was also popular. Long lines lined up before the game at Mita Studio, which got Motiv from the four cuts of life.

The photo card zone, which randomly creates cards with Ulsan players engraved on them along with photos stored on their mobile phones, also provided a different kind of fun.

Fans continued to visit the miscellaneous goods, including uniforms and various club MD products.

Munsu Soccer Stadium, which was completed in April 2001 for the 2002 Korea-Japan World Cup, has already been built for over 20 years.

However, thanks to the hard work of the Ulsan club, the opening match at the tiger’s den radiated heat comparable to that of the prestigious European clubs.

An official from Ulsan said, “We made a lot of effort, but we still have a long way to go. However, we saw hope in the large number of spectators who came to the opening match. The challenge of the tiger’s den is just beginning.”

The answer lies in an easy place. The best atmosphere, in the end, creates the largest number of spectators.

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